Search results for "Adjective check list"

Technique for prediction of outcome of election of national leaders.

1968

A technique is presented for evaluating the degree of support a candidate for national public office is likely to have at the polls. The technique involves the use of an adjective check list, Activity Vector Analysis (AVA), for which forms are available in French, Spanish, German, and Italian. Data are presented and discussed relative to a study made by the authors using this technique of public-image analysis just prior to the 1964 presidential elections in the United States. The data are based on the personality profiles of Johnson and Goldwater obtained from the public images held of these two candidates by 672 adults drawn from a population of voters representing a wide geographical di…